The Opportunity

Dynamic brand awareness

Second only to Formula 1, rallying is fast becoming the most popular motorsport on earth, engaging the minds & souls of millions across the globe. Ambitious and successful driver Garry Pearson will be contesting some of the biggest and most challenging sporting events in Europe during 2022 and beyond within the prestigious British Rally Championship.

British Rally Championship forest stage

From the tree-lined forest stages to the cliff edge closed public roads of asphalt rallies, Garry offers a unique opportunity to create dynamic brand awareness with this exciting, action-packed medium.

In fact, rallying is probably the greatest motorsport adventure on earth characterised by qualities like skill, courage, passion, endurance, and the ability to rapidly adapt to changing environments and challenging conditions – time after time.

Throughout the season and on each event, crews experience every imaginable driving condition, terrain and culture as the epic adventure unfolds against the dramatic backdrop of some of the world’s most spectacular landscapes.

Tackling events from Essex to Aberdeenshire, Garry will test the limits of his capabilities in this explosion of raw excitement and passion.

The British Rally Championship 2022

World-class drivers compete for the coveted crown

First run in 1958, the British Rally Championship has been the making of many a rally legend with five BRC champions going on to become World Rally Champions.

It has been the series that has launched careers, seen manufacturer campaigns delivered and entertained millions of rally fans at home and abroad.

The World Rally Championship is the pinnacle of the sport, where the best drivers in the best cars go head-to-head for overall supremacy and to be crowned World Champions.

This dynamic campaign of events offers all the road surfaces and challenges that the aspiring rally driver needs to conquer to be successful. It also offers the opportunity to take on some of the best talent in the sport.

Where else is better to utilise a brand promotional and team-building opportunity?

British Rally Championship 2022
  • Round 1: 23/24 April
    Corbeau Seats Rally Tendring & Clacton / Clacton 
  • Round 2: 27/28 May
    Beatson’s Building Supplies Jim Clark Rally / Duns
  • Round 3: 9 July
    Nicky Grist Stages / Builth Wells
  • Round 4: 13 August
    Grampian Forest Stages / Banchory
  • Round 5: 3/4 September
    Get Connected Rali Bae Ceredigion / Aberystwyth
  • Round 6: 23/24 September
    Trackrod Rally Yorkshire / Filey
  • Round 7: 29 October
    Visit Conwy Cambrian Rally / Llandudno
Don’t just come along for the ride, share our success...
Garry Pearson rallying action

Rally Fan Facts

British Rally Championship - Demographics & Reach – 2021 Season


  • Total Potential Audience Reach – 349,061,691 readers / viewers*
  • Total Media Value – £9,315,108*
  • Social Media Reach – 37,475,486

Typical Fans

  • 47% consider themselves early adopters
  • 67% have followed the sport for more than 10 years – loyal fan base
  • 72% will choose a brand associated with the sport rather than a rival brand
  • 70% of fans find it an authentic platform to showcase a product

Gender Split

  • 69% Male
  • 31% Female

Household Income

  • 7% low income
  • 14% low-middle income
  • 41% middle income
  • 21% upper-middle
  • 3% high income

Media Coverage

  • National Media Value – £9,315,108*
    Championship covered by BBC Northern Ireland, BBC Wales, extensive regional outlets, and specialist media across the world.

Your Message

To a potentially untapped audience

During the entire 2022 campaign and beyond, Garry can offer a dynamic range of branding and promotional opportunities.

Motorsport offers a wide range of ramped up brand visibility offerings that can adorn the car, race, and leisurewear. Most significantly, the competition car will be seen by a vast audience and in the case of a complete brand take over, can be bespoke to suit the colours and styles of your choice.

Experiences for you, your staff and your customers can be created to leave a lasting impression and assist in networking opportunities.

Garry Pearson rally driver celebrating
Benefits Include


  • Opportunity to utilise VIP Hospitality and “Money-can’t buy” experiences to drive your sales force and offer incentives


  • Create dynamic promotions, giveaways and competitions for your products or outlets


  • Grow your brand awareness to a potentially untapped audience, utilising our multi-outlet platform of promotion whilst associating your brand with one a rising star destined for the top.


  • Get your product in front of a huge audience with opportunities for feedback and data capture.


  • Opportunities to network with like-minded business executives during our corporate events


  • Offer your customers, staff, or family the chance to sample a high-speed ride alongside Garry during VIP days and dedicated on-event experiences.


  • Your brand can be the focus of any motorsport event with our promotional and marketing material opportunities. This also includes a dynamic presence on event with branding both in the paddock and stage-side.


  • Use Garry and his rally car to launch a product or open a venue


  • Dedicated media campaign to maximise return on investment with comprehensive press release, newsletter, and social media output. Local and national publications and outlets targeted in additional to British Championship coverage.

Sponsorship Packages

Our sponsorship packages start at just £1,000 – find out more