The Opportunity

Your Message To a Potentially Untapped Audience

During the entire 2023 campaign and beyond, Garry can offer a dynamic range of branding and promotional opportunities.

Motorsport offers a wide range of ramped-up brand visibility offerings which can adorn the car, race, and leisure wear. Most significantly, the competition car will be seen by a vast audience and in the case of a complete brand takeover, can be bespoke to suit the colours and styles of your choice.

Experiences for you, your staff, and your customers can be created to leave a lasting impression and assist in networking opportunities.

Benefits Include

  • SALES INCENTIVE PLATFORM
    Opportunity to utilise VIP Hospitality and “Money-can’t buy” experiences to drive your sales force and offer incentives
  • SALES PROMOTIONS
    Create dynamic promotions, giveaways, and competitions for your products or outlets
  • BRAND AWARENESS
    Grow your brand awareness to a potentially untapped audience, utilising our multi-outlet platform of promotion whilst associating your brand with a rising star destined for the top.
  • PRODUCT SAMPLING
    Get your product in front of a huge audience with opportunities for feedback and data capture.
  • B2B NETWORKING
    Opportunities to network with like-minded business executives during our corporate events.
  • CORPORATE HOSPITALITY
    Offer your customers, staff, or family the chance to sample a highspeed
    ride alongside Garry during VIP days and dedicated on-event experiences, which could include beverages and dining with Garry and co on-event.
  • OUTDOOR MEDIA
    Your brand can be the focus of any motorsport event with our promotional and marketing material opportunities. This also includes a dynamic presence on event with branding both in the paddock and stage-side.
  • LAUNCHES & OPEN DAYS
    Use Garry and his rally car to launch a product or open a venue
  • PROMOTION & PR
    Dedicated media campaign to maximise return on investment with comprehensive press release, newsletter, and social media output. Local and national publications and outlets targeted in additional to British Championship coverage.
British Rally Championship forest stage

From the tree lined forest stages, to the cliff edge closed public roads of asphalt rallies, Garry offers a unique opportunity to create dynamic brand awareness with this exciting, action packed medium.

In fact, rallying is probably the greatest motorsport adventure on earth characterised by qualities like skill, courage, passion, endurance, and the ability to rapidly adapt to changing environments and challenging
conditions – time after time.

Throughout the season and on each event, crews experience every imaginable driving condition, terrain and culture as the epic adventure unfolds against the dramatic backdrop of some of the world’s most
spectacular landscapes.

Tackling events from Essex to Aberdeenshire, Garry will test the limits of his capabilities in this explosion of raw excitement and passion.

The British Rally Championship 2023

World-class drivers compete for the coveted crown

First run in 1958, the British Rally Championshiphas been the making of many a rally legend with five BRC champions going on to become World
Rally Champions.

It has been the series that has launched careers, seen manufacturer campaigns delivered and entertained millions of rally fans at home and abroad.

The BRC is the pinnacle of the sport, where the best drivers in the best cars to go head-to-head for overall supremacy and to be crowned British Champion.

This dynamic campaign of events offers all the road surfaces and challenges that the aspiring rally driver needs to conquer to be successful. It also offers the opportunity to take on some of the best talent in the sport.

British Rally Championship 2023 map
  • Round 1: 11 March
    Malcolm Wilson Rally / Cockermouth
  • Round 2: 26/27 May
    Beatson’s Building Supplies Jim Clark Rally / Duns
  • Round 3: 23/24 June
    Ardeca Ypres Rally / Ypres, Belgium
  • Round 4: 18/19 August
    Modern Tyres Ulster Rally / Newry
  • Round 5: 2/3 September
    Get Connected Rali Ceredigion / Aberystwyth
  • Round 6: 22/23 September
    Trackrod Rally Yorkshire / Filey
  • Round 7: 27/28 October
    Visit Conwy Cambrian Rally / Llandudno
Don’t just come along for the ride, share our success...
Garry Pearson rallying action

Rally Fan Facts

British Rally Championship - Demographics & Reach – 2021 Season

Headlines

  • Total Potential Audience Reach – 349,061,691 readers / viewers*
  • Total Media Value – £9,315,108*
  • Social Media Reach – 37,475,486

Typical Fans

  • 47% consider themselves early adopters
  • 67% have followed the sport for more than 10 years – loyal fan base
  • 72% will choose a brand associated with the sport rather than a rival brand
  • 70% of fans find it an authentic platform to showcase a product

Gender Split

  • 69% Male
  • 31% Female

Household Income

  • 7% low income
  • 14% low-middle income
  • 41% middle income
  • 21% upper-middle
  • 3% high income

Media Coverage

  • National Media Value – £9,315,108*
    Championship covered by BBC Northern Ireland, BBC Wales, extensive regional outlets, and specialist media across the world.

Your Message

To a potentially untapped audience

During the entire 2023 campaign and beyond, Garry can offer a dynamic range of branding and promotional opportunities.

Motorsport offers a wide range of ramped up brand visibility offerings that can adorn the car, race, and leisurewear. Most significantly, the competition car will be seen by a vast audience and in the case of a complete brand take over, can be bespoke to suit the colours and styles of your choice.

Experiences for you, your staff and your customers can be created to leave a lasting impression and assist in networking opportunities.

Garry Pearson rally driver celebrating

Sponsorship Packages

Our sponsorship packages start at just £1,000 – find out more